PPC Conversion Tracking: How to Get Started
Are you paying enough attention to your company’s conversions? Are you analyzing where they came from? Can you pin point their source? And are you using these success (or failures) to fuel...
View Article2016 The Year of Machine Learning: Webinar
December is stressful. There’s shopping, over eating, over drinking, (so far it doesn’t sound so bad…) on top of year end reviews, meeting annual goals and project planning for the year ahead. With all...
View ArticleFrederick Vallaeys’ Predictions for 2016
As always, we’ve pulled together some of the biggest names in PPC to bring you our annual predictions eBook, this year presented as, “Digital and Local Marketing Predictions: 2016, The Year of Audience...
View ArticleTop Reasons Why Content Marketing Is Vital for Salespeople
It can be discouraging when an enthusiastic salesperson approaches a potential client only to discover that they have never even heard of the company and have no familiarity with its products or...
View ArticleJohn Gagnon’s Predictions for 2016
Welcome to 2016! You may have the post-holiday blues or you may be going full steam ahead to catch up on time lost. Either way, you’ll likely want a glimpse at what’s ahead. Luckily we teamed up with...
View ArticleNegative Keyword Blueprint for Adwords
According to Google, a negative keyword is a type of keyword that prevents your ad from being triggered by a certain word or phrase. It tells Google not to show your ad to anyone who is searching for...
View Article6 Things You Can Do To Improve Your AdWords CTR Right Now
As a PPC marketer, you know that before you can start optimizing your campaigns for conversions, you’ve got to get those clicks rolling in. Without enough volume, it’s impossible to have the confidence...
View ArticleHow Offline Tracking Will Help Propel Traditional Marketing Into the Digital Age
You know how to optimize a campaign for clicks or online conversions, but there’s always been something missing… those elusive offline sales. You’ve heard it from clients time and time again, “what...
View Article5 Tips on How to Write Great AdWords Ads from The Experts
There is a LOT of competition on Google. Although Google is involved in a lot of different ventures, at its heart, Google is an advertising company. In years past, we learned that about 97% of its...
View ArticleWhat The Most Successful PPC People Do Before Breakfast
There’s a definite formula to starting your PPC day off right. No, we’re not talking about drinking your morning coffee or starting the day with exercise. We’re talking about following an easy to...
View Article7 Marketing Personalization Tips That Will Launch Your Campaigns Into...
Whether you have a large or small business, your customers are all a little bit different. You may have identified the needs of your particular audience, but you can go even further and segment your...
View ArticleIt’s Time to Evolve: Adapting to the Changing Agency Demand
Darwin had this theory of evolution, I’m sure you’ve heard of it. The idea is that species gradually evolve, varying slightly from generation to generation, in order to increase their ability to...
View ArticleThe Effect of Google’s SERP Changes, and What to Expect Next
The dust has settled and the panic over Google’s removal of right side ads on search engine result pages (SERP) has subsided. The search engine giant also added a fourth ad above organic results, but...
View ArticleHacking Google’s Quality Score Formula to Increase Conversions, with Brad Geddes
Quality score, and how it’s calculated, has always been somewhat of a mystery to search marketers, but now, thanks to the help of Brad Geddes, PPC expert and author of Advanced Google AdWords, here’s a...
View Article7 Things You Could Do Instead of Creating PPC Client Reports
Spending time building PPC reports sucks. Depending on how many clients you have, campaigns you run, and how you build your PPC reports (excel hell, anyone?), reporting can be a huge time suck for your...
View Article10 Tips to Pick The Best Shopping Data Feed Tool
The product data feed is the foundation of every PPC-campaign on Google and other shopping channels. There are so many tools to optimize your data feeds and campaigns: How can a data feed tool improve...
View ArticleHow Machine Learning Will Grow Your Business
During the industrial revolution humans acted like parts in a machine, stationed along assembly lines, trying to make themselves work as mechanically as possible. As we enter what is now being called...
View ArticleFacebook Reports: like you’ve never seen ’em
You’re at work, pleasantly working on your own projects, when, out of nowhere, your boss asks for a detailed snapshot of how you’ve been optimizing a client’s latest Facebook ad campaign. Or, maybe the...
View ArticleHow To: Transition To Google Expanded Text Ads Like-A-Pro
Google has expanded. Its text ads, that is. In an effort to streamline and improve the mobile experience, Google has launched expanded text ads, otherwise known as ETAs. Already accessible to...
View ArticleYou Asked, Brad Geddes Answered: Google Expanded Text Ads Solved
Google Expanded Text Ads are taking over from the Standard Text Ads, as of now and will be mandatory by the end of the year. That means, marketers far and wide are transitioning from the old to the...
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