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Channel: PPC Marketing – Acquisio Blog
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PPC Conversion Tracking: How to Get Started

Are you paying enough attention to your company’s conversions? Are you analyzing where they came from? Can you pin point their source? And are you using these success (or failures) to fuel...

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2016 The Year of Machine Learning: Webinar

December is stressful. There’s shopping, over eating, over drinking, (so far it doesn’t sound so bad…) on top of year end reviews, meeting annual goals and project planning for the year ahead. With all...

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Frederick Vallaeys’ Predictions for 2016

As always, we’ve pulled together some of the biggest names in PPC to bring you our annual predictions eBook, this year presented as, “Digital and Local Marketing Predictions: 2016, The Year of Audience...

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Top Reasons Why Content Marketing Is Vital for Salespeople

It can be discouraging when an enthusiastic salesperson approaches a potential client only to discover that they have never even heard of the company and have no familiarity with its products or...

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John Gagnon’s Predictions for 2016

Welcome to 2016! You may have the post-holiday blues or you may be going full steam ahead to catch up on time lost. Either way, you’ll likely want a glimpse at what’s ahead. Luckily we teamed up with...

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Negative Keyword Blueprint for Adwords

According to Google, a negative keyword is a type of keyword that prevents your ad from being triggered by a certain word or phrase. It tells Google not to show your ad to anyone who is searching for...

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6 Things You Can Do To Improve Your AdWords CTR Right Now

As a PPC marketer, you know that before you can start optimizing your campaigns for conversions, you’ve got to get those clicks rolling in. Without enough volume, it’s impossible to have the confidence...

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How Offline Tracking Will Help Propel Traditional Marketing Into the Digital Age

You know how to optimize a campaign for clicks or online conversions, but there’s always been something missing… those elusive offline sales. You’ve heard it from clients time and time again, “what...

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5 Tips on How to Write Great AdWords Ads from The Experts

There is a LOT of competition on Google. Although Google is involved in a lot of different ventures, at its heart, Google is an advertising company. In years past, we learned that about 97% of its...

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What The Most Successful PPC People Do Before Breakfast

There’s a definite formula to starting your PPC day off right. No, we’re not talking about drinking your morning coffee or starting the day with exercise. We’re talking about following an easy to...

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7 Marketing Personalization Tips That Will Launch Your Campaigns Into...

Whether you have a large or small business, your customers are all a little bit different. You may have identified the needs of your particular audience, but you can go even further and segment your...

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It’s Time to Evolve: Adapting to the Changing Agency Demand

Darwin had this theory of evolution, I’m sure you’ve heard of it. The idea is that species gradually evolve, varying slightly from generation to generation, in order to increase their ability to...

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The Effect of Google’s SERP Changes, and What to Expect Next

The dust has settled and the panic over Google’s removal of right side ads on search engine result pages (SERP) has subsided. The search engine giant also added a fourth ad above organic results, but...

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Hacking Google’s Quality Score Formula to Increase Conversions, with Brad Geddes

Quality score, and how it’s calculated, has always been somewhat of a mystery to search marketers, but now, thanks to the help of Brad Geddes, PPC expert and author of Advanced Google AdWords, here’s a...

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7 Things You Could Do Instead of Creating PPC Client Reports

Spending time building PPC reports sucks. Depending on how many clients you have, campaigns you run, and how you build your PPC reports (excel hell, anyone?), reporting can be a huge time suck for your...

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10 Tips to Pick The Best Shopping Data Feed Tool

The product data feed is the foundation of every PPC-campaign on Google and other shopping channels. There are so many tools to optimize your data feeds and campaigns: How can a data feed tool improve...

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How Machine Learning Will Grow Your Business

During the industrial revolution humans acted like parts in a machine, stationed along assembly lines, trying to make themselves work as mechanically as possible. As we enter what is now being called...

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Facebook Reports: like you’ve never seen ’em

You’re at work, pleasantly working on your own projects, when, out of nowhere, your boss asks for a detailed snapshot of how you’ve been optimizing a client’s latest Facebook ad campaign. Or, maybe the...

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How To: Transition To Google Expanded Text Ads Like-A-Pro

Google has expanded. Its text ads, that is. In an effort to streamline and improve the mobile experience, Google has launched expanded text ads, otherwise known as ETAs. Already accessible to...

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You Asked, Brad Geddes Answered: Google Expanded Text Ads Solved

Google Expanded Text Ads are taking over from the Standard Text Ads, as of now and will be mandatory by the end of the year. That means, marketers far and wide are transitioning from the old to the...

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